Ja Rule

Ja Rule

It’s no surprise who Ja Rule, the rap artist, is. But with a record label, clothing line, film company, liquor company, and a foundation (L.I.F.E, designed to give youth positive social outlets via The Arts) in tow, you may need to stop and take another look at Jeffrey Atkins, the mogul .

ALBUM HISTORY
*Over 15 million albums sold worldwide with 5 top-ten chart appearances

Veni Vetti Vecci June 1999
Rule 3:36 October 2000
Pain is Love September 2001
Last Temptation November 2002
Blood in My Eye November 2003
R.U.L.E. November 2004

BUSINESSES
The INC Records- established in 1999 and is the home to multi-platinum artist Ashanti as well as Caddilac Tah, Blackchild, and Lloyd

Ervingeoffrey- established in 2003; it is a premium urban wear which specializes in First grade denim; this line can be found in specialty stores across the U.S. as well as Japan and the European markets

FocusVison- a film company which is working on numerous upcoming projects

Mojito- A liquor company due to hit the public in early 2005

CHARITY
Rule’s L.I.F.E. Foundation- The mission of The LIFE Program is to establish a year round program that will provide an alternative to the negative social influences of the streets. The Life Program is a guide to being a productive, strong intelligent young man or woman in society. This program will give our youth the competitive spirit that will allow them to excel in life. It will change the way our youth think and feel about themselves. The youth that come through our doors will leave with a positive outlook on Life.

The advantage of the life program is the creative way of educating using life skills to help advance today’s youth. Through music, athletics, theater, photography, videography, culinary arts, educational and cultural workshops at risk youth get a second chance at life.
Using reform convicts, hip-hop artist, community activist, entrepreneurs and educators the life program brings a new creative spin to mental and physical enhancement. This hands-on curriculum of the life program makes learning more interesting and challenging. Our program is designed to bring out the creative genius inside of each child.
LIFE volunteers go into the High Schools & Jr. High Schools and work with the most at risk students. Those were the students who cut class/school, involved in anti-social behavior and were on the fast track to incarceration. With the help of ex-convicts, celebrities, businessmen & athletes we improve students’ attendance and school behavior.

Ultimately our goal is to open LIFE’s Sports/Entertainment Camp in Puerto Rico where the students who improves the most in behavior and attendance will get to attend this camp.

LIFE is year round program
* We work out of York College on a weekly basis.
1. Workshops
2. Poetry/Rapping
3. Guest Speakers
4. Counseling
5. Torturing & Regent Preparations
6. Special Trips
7. Physical Fitness & Self Discipline
* Swimming
* Basketball
* Weight & Exercise room
8. Internships
9. Videography & Photography
AWARDS

Source Awards- Nominated Live Performance of the Year; Fat Tape Song of the Year “Clap Back” (2004)
Teen Choice Awards- Male Artist of the Year (2002)
GQ Man of the Year Awards- Music Artist, Solo (2002)
World Music Awards- Worlds Best Selling Rap Artist (2002)
American Music Awards- Nominated Favorite Hip-Hop/R&B Male (2002)
Soul Train- Nominated Best R&B / Soul or Rap Album of the Year (2002)
NAACP Image Awards- Nominated Best Rap/Hip-Hop Artist (2002)
Grammy Awards Nominated Best Rap Album – “Pain Is Love”; Best Rap Performance Duo/Group; “Put It On Me”; Best Rap Song/Collaboration “Livin’ It Up” (2002)

FILMS
Assault on Precinct 13- 2005 starring Ethan Hawke and Laurence Fishbourne
Back in the Day- 2004
Starring Tatyana Ali and Ving Rhaymes
The Cookout- 2004
Starring Storm P, Queen Latifah and Eve
Shall We Dance- 2004
Starring Richard Gere and Jennifer Lopez
Scary Movie 3- 2003
Starring Shawn Wayans and Marlon Wayans
Half Past Dead- 2002
Starring Steven Segal
Crime Partners- 2001
Starring Tyrin Turner and John “BJ” Bryant
The Fast and the Furious- 2001 starring Vin Diesel and Michelle Rodriguez
Turn it Up- 2000 starring Pras


Posted

in

by

Tags:

Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.