For the unitiatied Richard Ashcroft is the lead singer of The Verve from their formation in 1990 until their split in 1999. After this, he became a solo artist in his own right. The Verve reformed in 2007 but again broke up by summer 2009. Ashcroft has since founded a new group, the United Nations of Sound and has announced plans through NME to release an album with that group on March 29, 2010. Below is the first single and video.