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February 16, 2008 | Hip Online | Comments 32

Master P.

Master P.

Master P in the heart of uptown New Orleans, Louisiana, grew up in the third ward Calliope projects. After his mother and father separated, his mother moved to Richmond, California. Master P decided to stay in New Orleans and travel frequently to California to spend time with his mom. His mother agreed it was important for him to stay in school in New Orleans and grow up with his father and his family. Remaining in New Orleans, P and his brothers were raised by their paternal grandmother. When P’s grandfather came into an inheritance, P was given ten thousand dollars. Striving to be an entrepreneur, Master P took this money and opened an independent record store in Richmond, California called No Limit Records. After gaining first hand knowledge of the music industry as a retailer, P felt he had the business savvy to embark on his dream to become an entertainer as well as owning his own record company. No Limit Records, the retail store became No Limit, the record company. The first release, Master P’s “The Ghetto’s Tryin’ to Kill Me” sold over 100,000 units independently. The second release also from Master P was the EP “99 Ways To Die”, which went on to sell over 200,000 units, also without major distribution.

After selling over a quarter of a million records, several of the major labels came to Master P offering him a deal. Weighing all his options, he decided to sign his company, No Limit, to a straight pressing and distribution deal with Priority Records. “In order for me to stay true to myself and my company, I had to maintain complete creative control,” says P. When the deal was solidified with Priority in 1995, No Limit Records released TRU (made up of Master P and his brothers, Silkk the Shocker and C-Murder). Their album entitled “True” went on to sell over 400,000 units, while patenting the phrase and hit song “Bout it Bout it.” TRUE continues to maintain a spot on the Billboard R&B album chart. With a national distribution deal and over a million records under the No Limit belt, Master P went on to make musical history by executive producing the first rap compilations’, “Down South Hustlers” and “West Coast Bad Boyz”. Both records held fast on the Billboard charts for several months.

As No Limit records continued to gain notoriety, Master P’s 1996 solo release of “Ice Cream Man” made a smash debut at number three on the Billboard R&B chart, selling over 800,000 units and counting. Also released from No Limit in 1996 were Kane & Abel’s “The 7 Sins” and Silkk the Shocker’s self-titled album, which entered the Billboard R&B chart at number six.

In early 1997 Master P released the unprecedented success, “Master P presents.. West Coast Bad Boyz II”, the follow-up compilation dedicated to Tupac Shakur. With the debut of the project at number two on the Billboard R&B chart and number eight on the Billboard Top 200 album chart, it was time to recognize No Limit Records. In the following weeks, P released TRU’s latest project, “TRU 2 DA Game”, which debuted at number two on the R&B chart, number one on the Rap chart and number eight on the Top 200. Within one week of its release, “TRU 2 DA Game’ was RLAA certified Gold and is now double Platinum.

As the success story thickens, Master P proves there’s ‘no limit’ to his dreams. His first feature film, ‘I’m Bout It’, a straight to video project that he financed, wrote, directed and produced, debuted number one on Billboard’s Top Music Video chart and has attained a multi-platinum selling status. The film is based loosely on his life growing up in New Orleans and expresses the harsh reality of survival in one of the toughest neighborhoods in America. ‘I’m Bout It’ stars Master P and co-stars Helen Martin, Mack 10, Moon Jones and a host of others. The soundtrack to ‘I’m Bout It’, also a Platinum seller, made history. According to Billboard magazine, ‘never before had a soundtrack charted unless it was accompanied by a theatrical film release.’ The soundtrack debuted number one on Billboard’s R&B album chart and number four on Billboard’s Top 200.

Approaching the latter part of 1997, the muck anticipated solo album from the Master himself is upon us, entitled ‘Ghetto D’. The album features appearances from gold and platinum recording artists’ Foxy Brown, TRU, Mystikal, Too Short, E-40 and Mia X, to name a few. The album is sure to be another huge accomplishment for Master P and No Limit Records. The first single and video ‘I Miss My Homies’ is an amazing song with an unforgettable book. Lyrically, it will touch any person who has ever lost somebody close to them. Another title track on Ghetto D is ‘Gangstas Need Love’ featuring Mercedes, Mystikal, Fiend and The Shocker, all of No Limit Records. Twisting that mid-tempo groove and hook from the Diana Ross hit ‘Since You Been Away” and topping it with Ps one of a kind style and flow, another kit is in order. All the tracks on Ghetto D are produced by No Limit’s production team, Beats By The Pound, and written by Master P, who will certainly be delivering another platinum story to the music game.

With all the success of No Limit records and all there is to come, one can understand why Master P is “Bout It’ and “Tru 2 Da Game’. No Limit has indeed become the most successful independent record company in the country. Thanks to Master Ps never ending vision for his empire, No Limit Records will continue not only to impress, but to have a major impact on the industry and fans for many years to come …. Cause there’s ‘No Limit’ for No Limit Records.

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  1. hey wats up

  2. H3LL Y3A MAST3R P WAS DA SHIT

  3. whats up man im trying 2 put my music out im from el dorado arkansas

  4. HI MASTERP, I’M INTERESTED IN BEING A SINGER/RAPPER. I’M LOOKING TO DO THAT IN NEW ORLEANS. WILL BE MOVING THERE IN ABOUT 2 MONTHS. THANK YOU MAKE’UM SAY UH STACYMINUS@GOOGLE.COM

  5. whad up P ,
    Heard ALOT of & from u,u’ll soon be doing da same of & from us(ROUNDY) in what u do best,”MUSIC”.
    Luv Ya & Ya Ms (Music & Movies)

  6. Do you know Johnny Miller that lives in Mississippi?

    PM

  7. WHAT HAPPENED TO YOUR P. MILLER CLOTHING? I LOVED THE DESIGNS SO MUCH. I HOPE TO SEE THEM AGAIN IN THE STORES.

  8. THE P MILLER AND NO LIMIT WEARS CAN I SEE THEM AGAIN MASTER?

  9. dear master-p big ed igive t

    his year

  10. IT’S JREAUX FROM COCOAMO YOU KNOW THE DEALIO

  11. HOTTY HOO

  12. BOW DOWN TO A CRACKER THATS GREATER THAN YOU BOW DOWN

  13. I’m a upcoming artist from North Carolina & I’am trying to get a record deal. I’am still putting my mixtape together but when I get through I will find you and pleasently let u listen to it. I’am 17 years old and I got a lot of potential ! ! ! ! !

  14. I like the new clothing in stores

  15. Hi Masterp, I would like to know if your producing any new people. Keep it REAL!.

  16. wha up p love all your music you are the realist man alive i was hoping you an lil romeo drop some more hits i had a mom that die two weeks ago you know how that is i am from saginaw michigan its a bad place to live but i was wondering if you or

    if yes my is 19898823693 god bless you an your family

    son can be on my album if no i understand you the man

  17. Hi MasterP sorry I have’nt moved to New Orleans, as of yet
    but indefinite, I will do that. I believe. Ha, Ha..

    Have a good day.

  18. Hi Master P, are you married?

  19. whats up cuz my grandmother and yourgrandfather is sis and brotheryour cuz from the westbank keep on trusting in GOD IN OUR LORDJESUS HE IS THE WAY TRUTH AND LIFE YOUR CUZ MANSHACK/PENN FAMILY.

  20. HI, MasterP

  21. Hi, how about that. Thanks for telling me, I wanted to meet. or others, you know.

  22. friends

  23. No, I don’t know Johnny Miller in Mississippi.

    thank you

  24. I’m having a hard time moving to New Orleans, I don’t have a job there. And getting an apartment, I need that. So I was wondering if I could stay with you? My 13 year old son Da’rrell went to stay with his dads people, so I’m single.
    I hope you say yea. thank you your cuz stacy, maybe I could work for you. California or New Orleans. I like it.
    you can get in touch @ (803)799-0331.

  25. Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

  26. If I ever forgot to comment on you, and the things you do;
    your clothes, show about what you do.
    Your sweatsuits hang like a fan wait’in to get up in it.

  27. do you knopw any Hutton that leave in amite lousiana

  28. do you or your parents know any hutton’s that leaves in new orlean or amite lousiana this is important.

  29. Hello Master P,
    Please provide me with the name of that old school song that contains the words make’em say uhh! I have been researching this for a couple of years. This would really be helpful to me. By the way, I am from the 10th ward and I am getting back into the DJ Game.

  30. hey whats up my man master of master p, man i just wanna hola at you nto tell you that you are a real mutha fucka homie, and i used to live in killakali in frisco, and sacramento. i got nothin but respect foe you my man. im glad you made it out of the ghetto homie. gracias for you music make me think of my goals in this fuckin life. thanks foe keep it real dog¡¡¡¡¡¡¡¡

  31. Wats up P? Check dis out, I’m currently taking a business class and I decided to do a research paper based on your entrepeneur skills and the history of your businesses. If you can provide me with a website, where I can access dis info, I would appreciate it. Thanks in advance

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