OK Good goes on their own for “Of The Blue Colour of the Sky”

Ok Go
OK Go, the band whose inventive internet campaigns and self-directed music videos have set records and won the band a GRAMMY®, announces the formation of Paracadute. Paracadute and OK Go will oversee the distribution and promotion functions for the band and have planned an extensive promotional campaign for OK Go’s latest album, Of The Blue Colour Of The Sky, which was released in January. Just as the band saw an opportunity to do something different with their homemade videos, OK Go see untapped potential in the sea change that the music industry is experiencing and believe there are tremendous opportunities for artists capable of managing their own promotion and distribution. The band, who have always controlled their publishing, merchandise, touring, and all other non-recording rights, are parting by mutual agreement with EMI Music.

“We’d like to thank the people who have worked so hard on our behalf,” said OK Go singer Damian Kulash, who will discuss the band’s departure from the label on NPR’s “All Things Considered” today. “And we’d like to thank our fans for making this choice an easy one for us.”

The agreement will be effective April 1st. Without missing a beat, OK Go will perform on “Jimmy Kimmel Live” that evening and launch a North American tour on April 13th, which will include stops at numerous music festivals, including Bamboozle, Bonnaroo and Sasquatch. With its April 30th show at Brooklyn’s Music Hall of Williamsburg already sold out, OK Go has added another date at the venue – April 29th. (See below for tour itinerary.) The band will appear on “Late Show with David Letterman” on April 28th, “The Colbert Report” on April 29th and “Late Night With Jimmy Fallon” on May 4th.

OK Go unveiled its latest crazily ambitious clip – the video for current single “This Too Shall Pass,” which features a two-story Rube Goldberg machine built by the band and Syyn Labs, a team of creative engineers with day jobs at NASA and Jet Propulsion Laboratory – last Monday and it garnered over six million views in the first six days, becoming the #1 Top Rated (All Time) music video on YouTube and going to #1 on the Viral Video charts, Reddit and Digg. Kulash has been asked to participate in the “How to Create a Viral Video” panel taking place at SXSW this Saturday, March 13th. He and bassist Tim Nordwind with Syyn Labs will discuss the new clip on “Last Call with Carson Daly” on Tuesday, March 16th.

The band hosted bi-coastal celebrations of the video’s release, with 100 contest winners joining Kulash for a Q&A session in New York City immediately after the premiere. Fans could also join the live chat online via Ustream. Last Friday, OK Go screened the video and performed a special acoustic set at the Los Angeles County Museum of Art for members of LACMA, MUSE and Syyn Labs. The event was a benefit for LACMA MUSE.

Recommends, the Barclaycard Mercury Prize newsletter, pronounced the video as “stunning,” adding “Few bands have a reputation that rivals OK Go when it comes to inventive videos, but even by their own high standards the LA based quartet have excelled…” CNN said it “may be the most mesmerizing music video of the year” while the Boston Herald noted: “No word on the follow up. But it will take a collaboration between James Cameron, Stephen Hawking and “Doc” Brown of “Back to the Future” fame for OK Go to top itself once more.” You can check the video out at:

http://www.youtube.com/okgo

As promised by their tag line, State Farm’s sponsorship of the new Rube Goldberg video is helping OK Go “be there” for their fans: it is embeddable by fans and can be posted anywhere on the internet. A furor erupted last month because fans could not embed earlier OK Go videos due to contractual issues. When Kulash posted a candid and even-handed explanation of the situation to fans, his letter itself went viral, netting over 500,000 hits in two days. He commented further on the issue in an Op-Ed piece that was published in The New York Times on February 21st:

http://www.nytimes.com/2010/02/20/opinion/20kulash.html

The new video features the album/single version of “This Too Shall Pass,” and follows up on the explosive success of their last video, a live recording of the same song that featured 130 members of the Notre Dame marching band. That clip marked the first time that a song’s video and recording session were one and the same, and in only a couple weeks its online views soared past two million.

“This Too Shall Pass” recently impacted Modern Rock radio, where it’s been well-received, garnering play already on KNRK-Portland, KRBZ-Kansas City, KCRW-Los Angeles, WEQX-Albany, KCMP-Minneapolis, WWCD-Columbus and WRFF-Philadelphia. OK Go has been tapped as Xbox LIVE’s “Artist of the Month” for March, facing off with fans in a Game With Fame event.

With 180 million video streams and counting, OK Go – comprising Damian Kulash, Tim Nordwind, Dan Konopka and Andy Ross – is the most-downloaded band ever. Of The Blue Colour Of The Sky, the follow-up to 2005’s Oh No, debuted in the Billboard Top 40 and earned a 4 ½ star review from Alternative Press, while Spin hailed it as “ambitious” and absolutepunk.net pronounced it “wholly triumphant.” It was produced by ex-Mercury Rev member David Fridmann (Flaming Lips, MGMT).

OK GO – SPRING 2010 NORTH AMERICAN TOUR

Date City Venue
4/13 Salt Lake City, UT The State Room
4/14 Denver, CO Bluebird Theatre
4/16 Milwaukee, WI Turner Hall
4/17 Chicago, IL Metro
4/18 St. Louis, MO The Old Rock House
4/20 Columbia, MO The Blue Note
4/21 Indianapolis, IN Earth House
4/22 Detroit, MI Magic Stick
4/23 Toronto, ON Mod Club
4/27 Northampton, MA Pearl Street
4/28 New Haven, CT Toad’s Place
4/29 Brooklyn, NY Music Hall of Williamsburg
4/30 Brooklyn, NY Music Hall of Williamsburg – SOLD OUT
5/2 East Rutherford, NJ Meadowlands (Bamboozle)
5/3 Philadelphia, PA Theatre of Living Arts
5/5 Washington, DC 9:30 Club
5/7 Boston, MA Paradise Rock Club
5/9 Baltimore, MD Rams Head Live
5/11 Raleigh, NC Lincoln Theatre
5/12 Charlotte, NC Visulite Theatre
5/13 Atlanta, GA The Loft
5/14 Tampa, FL Crowbar
5/15 Orlando, FL Firestone Live
5/16 Gulf Shores, AL Hangout Music Fest
5/18 Dallas, TX Granada Theatre
5/19 Austin, TX The Parish
5/21 Los Angeles, CA Henry Fonda Theatre
5/22 San Diego, CA House of Blues
5/26 San Francisco, CA The Fillmore
5/28 Portland, OR Hawthorne Theatre
5/29 George, WA Sasquatch Festival
6/11 Manchester, TN Bonnaroo

Ok Go to release “Of The Blue Colour of the Sky” and tour

Ok Go
OK Go’s new album, Of the Blue Colour of the Sky, drops next week on Jan 12th. Check it out! Their new video for the next single will be premiering on YouTube soon, so keep your eyes peeled for that as well. Below are European Tour dates if you’re interested. OK GO!

01/11/2010 Norwich UEA Norwich, UK
01/12/2010 O2 Academy Birmingham Birmingham, UK
01/13/2010 Shepherd’s Bush Empire London, UK
01/14/2010 Concorde II Brighton, UK
01/16/2010 O2 Academy Sheffield, UK
01/17/2010 O2 Academy Liverpool, UK
01/18/2010 ABC Glasgow, UK
01/19/2010 Nottingham Rescue Rooms Nottingham, UK
01/21/2010 AB Box Brussels Brussels, BE
01/22/2010 Melkweg Amsterdam, NL
01/25/2010 Werkstatt Cologne, DE
01/26/2010 Nouveau Casino Paris, FR
01/28/2010 Vega Musikkenshus Copenhagen, DK

Ok Go announce new album “Of The Blue Colour of the Sky”

Ok Go
Ok Go
The mind-bending band that gave us what is largely considered the decade’s most viewed music video (even the Simpsons parodied it), the treadmill-manned “Here It Goes Again” is back. Never content to rest on their laurels, OK Go is preparing to tread anything but familiar territory with their upcoming new album, Of The Blue Colour Of The Sky releasing on January 12, 2010 on Capitol Records.

The 13-track opus is the long-awaited follow-up to their acclaimed Oh No, which spawned the 2007 Grammy-award-winning video hit “Here It Goes Again” (setting numerous viewing records as it helped transform the then-fledgling YouTube into a household name).” Of the Blue Colour of the Sky is currently primed to kick off 2010 as one of the new year’s most buzzed-about releases. According to lead singer, Damian Kulash, the new album springs from a different departure point than previous OK Go releases. “It’s not so much that we headed in a new direction. I think we’ve just expended the guitar-rock ideas from our teens and we’re starting to get at more root-level influences. There’s a lot of Purple Rain on this record – an album I haven’t stopped listening to since I got it when I was eleven.”

Kulash added that record’s title comes from an 1876 book promoting the erroneous theory that blue light cures all ills. As fits a record influenced by Prince and crackpot 19th century arm-chair scientists, the record is both danceable and contemplative; it’s introspective, with a vein of surrealism running through it. There’s a song that considers the earth before it was round, one sung by a man who’s traded places with his reflection, and plenty of heartbreak and (attempts at) hope, mostly hung on a groovier backbone than we’ve heard from OK Go before. “We started these songs with a groove,” Damian says. “They started as base feelings, not chord progressions or lyrical ideas, and then we layered.” After 2005’s Oh No, recorded nearly live with minimal overdubs, and their swaggering 2008 EP You’re not Alone, backed by the trombone band Bonerama (a benefit for musicians displaced by hurricane Katrina), this new sound comes as something of a departure.

Funk-edged songs such as “Skyscrapers,” “All Is Lost,” “White Knuckles,” and the Prince-inspired, odd-time-signature hip shaker “WTF?” embody the album’s heady flow of adventurous undercurrents. “This album is the most layered production we’ve ever done,” says Damian. Produced by ex-Mercury Rev member David Fridmann (Flaming Lips, MGMT), Damian acknowledges that Fridmann’s singular production style and secluded studio environment in Fredonia, NY (‘you have to drive fifteen minutes for a cup of coffee’ he notes) added to the CDs emotive heft. “We were there to work, and for weeks on end it snowed and we just lived in the bubble with our songs.” Amazingly, the band’s original pool of song ideas numbered more than a hundred, with the group eventually narrowing the choices down to manageable double digits.

Kulash has also kept himself busy with an assortment of activist endeavors – he testified in support of internet neutrality before a Congressional Special Task Force. He and bandmate, Andy Ross, met with leaders on Capitol Hill in the spring of 2008 to advocate for the same. The band also met with then-candidate, Barack Obama, about the specter of access-limiting online practices, and other issues, with the group eventually appearing in ads in support of Obama. OK Go also took time from their non-stop touring regimen (31 consecutive months over five continents) to raise money in support of New Orleans’ music culture in the wake of Katrina. The band’s efforts with Bonerama raised more than half of the money for soul legend Al “Carnival Time” Johnson’s new home in New Orleans.

Damian and the rest of the band look forward to full-fan reaction to Of the Blue Colour of the Sky come January. “I think it sounds more like us than anything else we’ve done,” he says. “Its more like the music that’s in the back of my head, just out of reach, that I’ve been trying to get to for so long. And it embodies contradiction in a way I feel connected to. It’s both the saddest and the most hopeful music we’ve made, and both the danciest and most thoughtful.”

OK Go is Damian Kulash, Tim Nordwind, Dan Konopka, Andy Ross.