Redfoo breaks down the Party Rock ethos, “Party Rock is basically a mindset; it’s a verb. It’s “to party-rock.” We kind of see the world as a big party. All the articles of clothing, all the sayings we make up, we’re just having fun and making people laugh and making each other laugh and celebrating life. To party-rock is to celebrate life. It’s like party with a rock ’n’ roll attitude.” [futureusgalleryVegas Seven]

Redfoo, one of dance music’s preeminent talents and son of Motown legend Berry Gordy, has taken the electronic dance music scene by storm, both through his solo DJ gigs and as part of the prolific LMFAO duo alongside Sky Blu. A remix of the single “I’m in Miami Bitch” launched the group’s initial stardom, while international acclaim came with the David Guetta collaboration “Gettin’ Over You,” which was subsequently crowned #1 in three countries and peaked in the Top 10 in eight others. LMFAO’s second album, Sorry for Party Rocking, sits at #1 on Billboard’s Dance/Electronic Albums and continued their success with the release of ubiquitous summer hit “Party Rock Anthem” – the single reached the coveted #1 spot in thirteen countries. Currently, Redfoo has established himself as a one of the globes preeminent party DJs with his notorious residency at Marquee Las Vegas, LMFAO’s “Sexy and I Know It” hit #1 on the Billboard Hot Digital Songs, Top 10 for Billboard Dance Club Songs and iTunes Top 10 Songs charts, and their headlining performance at the American Music Awards has reverberated through pop culture circles around the world.

Los Angeles based electro hip-hop duo LMFAO have a mission, “to make the world a party planet, one city at a time.” Redfoo and Sky Blu call it Party Rock, and it’s the name of their debut album, label, clothing line and now fall headlining tour. The party kicks off November 5th in Reno, Nevada at the Grand Theatre at Grand Sierra (see below for complete tour dates) and along for the ride will be Shwayze, Far East Movement, Paradiso Girls and Lady Gaga’s DJ Space Cowboy doing a live performance. Additional DJ sets by Million $ Mano.

The Party Rock Tour, produced by Live Nation and Moodswing360, is not just a show; it’s a completely new concert experience. For their first U.S. headlining tour LMFAO are creating a non-stop party of continuous music open to all ages. Million $ Mano will be spinning in between sets so the party never stops. Tickets for most shows go on sale Saturday, September 19th, and you won’t find a face value ticket price higher than $20. For more information and to purchase tickets for LMFAO’s Party Rock Tour visit www.partyrocktour.com.

LMFAO released their full length set “Party Rock” on July 7th where it debuted at # 33 on the Billboard Top 200 chart. Party poppin’ tunes “I’m In Miami Bitch” and “La La La” are hit singles and songs the duo performed on MTV’s Real World Cancun, America’s Got Talent and more. Foo and Sky (as they refer to each other) are long time producers having done remixes for Kanye, Fergie, Katy Perry, Crystal Method, Black Eyed Peas and more.

The Party Rock Tour Schedule

November 2009
17 – Englewood, CO – Gothic Theatre
18 – Lincoln, NE – Bourbon Theatre
19 – Lawrence, KS – Granada Theater
20 – St. Louis, MO – The Pageant
21 – Milwaukee, WI – The Rave
22 – Chicago, IL – Congress Theatre
24 – Des Moines, IA – People’s Court
27 – Pontiac, MI – Clutch Cargo’s
28 – Cleveland, OH – House of Blues
29 – Pittsburgh, PA – Diesel
30 – State College, PA – The Cell Block

December 2009
1 – Philadelphia, PA – Theatre of the Living Arts
3 – New Haven, CT – Toad’s Place
4 – New York, NY – Fillmore New York at Irving Plaza
6 – Farmingdale, NY – Crazy Donkey
8 – Richmond, VA – The National
9 – Norfolk, VA – The NorVa
10 – Charlotte, NC – The Fillmore
11 – Myrtle Beach, SC – House of Blues
14 – Orlando, FL – Firestone
17 – Houston, TX – House of Blues
18 – Dallas, TX – House of Blues
19 – San Antonio, TX – The White Rabbit
20 – McAllen, TX – Las Palmas Event Center

“We’ve been friends with the guys in LMFAO for years and have watched them grow into a powerhouse.” says Adler, “We cannot wait to join them on the Party Rock tour and keep it in the family. It’s gonna be a crazy time. Let it Beat ya’ll!!”

In addition to Shwayze the show will feature Far East Movement, Paradiso Girls and Lady Gaga’s DJ Space Cowboy doing a live performance. For more information and to purchase tickets for the Party Rock Tour visit www.partyrocktour.com and check out Shwayze on MySpace for the latest news.

A complete list of Party Rock Tour dates is below:

Thursday, November 5 Reno, NV Theatre at Grand Sierra

Friday, November 6 Las Vegas, NV House of Blues

Saturday, November 7 Los Angeles, CA The Wiltern

Monday, November 9 Portland, OR Hawthorne Theatre

Tuesday, November 10 Vancouver, BC Gossip

Thursday, November 12 Seattle, WA Showbox

Saturday, November 14 Boise, ID Knitting Factory

Tuesday, November 17 Englewood, CO Gothic Theatre

Wednesday, November 18 Lincoln, NE Bourbon Theatre

Thursday, November 19 Lawrence, KS Granada Theater

Friday, November 20 St. Louis, MO The Pageant

Saturday, November 21 Milwaukee, WI The Rave

Sunday, November 22 Chicago, IL Congress theatre

Tuesday, November 24 Des Moines, IA People’s Court

Friday, November 27 Pontiac, MI Clutch Cargos

Saturday, November 28 Cleveland, OH House of Blues

Sunday, November 29 Pittsburgh, PA Diesel

Monday, November 30 State College, PA The Cell Block

Tuesday, December 1 Philadelphia, PA Theatre of the Living Arts

Thursday, December 3 New Haven, CT Toad’s Place

Friday, December 4 New York, NY Irving Plaza

Sunday, December 6 Farmingdale, NY Crazy Donkey

Tuesday, December 8 Richmond, VA The National

Wednesday, December 9 Norfolk, VA The Norva

Thursday, December 10 Charlotte, NC The Fillmore

Friday, December 11 Myrtle Beach, SC House of Blues

Monday, December 14 Orlando, FL Firestone

Wednesday, Dece,ber 16 House of Blues New Orleans, LA

Thursday, December 17 Houston, TX House of Blues

Friday, December 18 Dallas, TX House of Blues

Saturday, December 19 San Antonio, TX The White Rabbit

Sunday, December 20 McAllen, TX Las Palmas Event Center

The Party Rock Tour Schedule

November 2009
5 – Reno, NV – Pearl at Grand Sierra Resort
6 – Las Vegas, NV – House of Blues
7 – Los Angeles, CA – The Wiltern Theatre
9 – Portland, OR – Hawthorne Theatre
10 – Vancouver, British Columbia – Gossip
12 – Seattle, WA – Showbox
14 – Boise, ID – Knitting Factory
17 – Englewood, CO – Gothic Theatre
18 – Lincoln, NE – Bourbon Theatre
19 – Lawrence, KS – Granada Theater
20 – St. Louis, MO – The Pageant
21 – Milwaukee, WI – The Rave
22 – Chicago, IL – Congress Theatre
24 – Des Moines, IA – People’s Court
27 – Pontiac, MI – Clutch Cargo’s
28 – Cleveland, OH – House of Blues
29 – Pittsburgh, PA – Diesel
30 – State College, PA – The Cell Block

December 2009
1 – Philadelphia, PA – Theatre of the Living Arts
3 – New Haven, CT – Toad’s Place
4 – New York, NY – Fillmore New York at Irving Plaza
6 – Farmingdale, NY – Crazy Donkey
8 – Richmond, VA – The National
9 – Norfolk, VA – The NorVa
10 – Charlotte, NC – The Fillmore
11 – Myrtle Beach, SC – House of Blues
14 – Orlando, FL – Firestone
17 – Houston, TX – House of Blues
18 – Dallas, TX – House of Blues
19 – San Antonio, TX – The White Rabbit
20 – McAllen, TX – Las Palmas Event Center

It’s all part of an elaborate plan for world domination. No, really. For Foo and Sky, as they refer to each other, what started as a natural collaboration (uncle and nephew, who happen to be close in age, tinkering with drum machines and recording software) with a mix tape thrown in as an afterthought, has evolved into a multi-platform musical movement. With one key mission: live tonight like there’s no tomorrow.

Foo and Sky call it Party Rock, and it’s the name of their debut album, label (via the will.i.am Music Group and Interscope Records), clothing line and general outlook on any given day. “It’s always better to have a party in your life,” explains Foo. “Fun and laughter, the girls, dancing, celebrating… We want to feel the same way walking down the sidewalk as we do on stage.” Which explains an awful lot about their street attire. The guys, who are devout PETA members, favor pimp jackets, oversized glasses (minus the actual glass), faux fur embellishments and the occasional leopard spandex skin tight pants (girls sizes only). If it’s not vintage, then it’s their own Party Rock brand, which Foo and Sky wear exclusively. And their stylish strut seems to be working. “We get way more women now,” says Sky.

Like many rock stars-in-the-making, girls are a recurring theme in LMFAO’s music. From the sun and booze-fueled party anthem, “I’m In Miami Bitch,” to the hilariously scene-y “Lil’ Hipster Girl,” to “I Am Not A Whore,” in which Foo flips your typical song-and-dance mating ritual around with a stroke of reverse psychology genius. “We’ll often write songs based off of simple catch phrases that we’ll hear or say,” he explains. “‘I Am Not A Whore’ started as an experiment to talk to more girls. Because in the club, when the music’s loud, girls come up to us all the time saying, ‘I love your glasses’ or, ‘I love your hair,’ or sometimes they’ll walk by and grab us on the ass. But once we’d say ‘Thank you’ or whatever, the transaction was over! I thought, there’s got to be a way to keep talking and create an interest. We were missing out on all these girls! So I’d say, ‘Just because you’re giving me compliments, doesn’t mean I’ll sleep with you. I am not a whore.’ Amazingly, it worked!” Sky poo poo’d the idea originally, but even he couldn’t deny the volume of cell numbers Foo was collecting. It inspired the line: “I’m a human, not a sandwich.”

It’s high jinx like these that serve as fuel for LMFAO’s non-stop party — one that essentially kicked off at the 2007 Winter Music Conference in Miami. It was there that a mixtape containing “I’m In Miami Bitch” first caught the attention of DJs, club goers and music business executives, expanding LMFAO’s reach far beyond their native Los Angeles. Within a year, a tireless internet initiative, which included daily YouTube updates, a steady flow of comedic skits and bits as well as self-produced music videos, launched them into the homes of millions, and in the process, caught the eyes (and ears) of Interscope Records. “Forget about shopping around, we didn’t send one press shot or one bio,” says Foo, still somewhat bewildered. “They had no idea what they were signing. What they knew was that they were hearing us on the radio and in the club, where at one point, we had a set of three or four songs in rotation.”

Upping the ante, Foo and Sky next took on Kanye West’s “Love Lockdown,” giving it a dance-ready beat as part of its LMFAO treatment. “Within five hours, it was all over the world,” boasts Sky of the blogosphere buzz. Adds Foo: “We saw a void. Kanye put out a record that sounded like a demo, couldn’t really be played in the clubs, but had a great melody. So when we see a void, we’re gonna create and fill it, if we can. That’s how we’re surviving, by watching the trends.”

To that end, LMFAO is as much a brand as it is a band whose goal is instant recognition. “We feel like there’s so much room for invention,” says Foo. “With the internet, the mobile movement, software and music, it’s like the gold rush right now. Eighteen months ago, there was no band, T-shirts or song. But with research and the spirit of entrepreneurship, we basically invented money out of nowhere. I don’t look at it as making product and selling it. Everything you see is an idea and a concept.” And they’re just getting started. The guys also have plans for their own web TV show, a phone app and a movie, which Foo describes as Purple Rain meets Curb Your Enthusiasm meets Spinal Tap and Spaceballs. Sounds just about right.

But first, there’s the music, which stands firm as their No. 1 priority. “It’s like a fleet,” says Foo. “You can only move as fast as your slowest ship, so we have to drag our acting, our comedy and our clothing with us. We don’t want to get too far ahead.”

Looking just over the horizon, the path is promising, to say the least. The guys have already been recruited by Lady GaGa and Chris Cornell for single remixes, and are fielding requests from a host of major artists in the pop and hip hop worlds. And with their full-length debut scheduled for release this spring, expect the buzz to hit a feverish pitch in the coming months. “Party Rock is the kind of record a band would make on their third album,” Foo deadpans. “It’s gonna be our Thriller — it’s meant to take you away, to escape to this world of fun, dance, sex, craziness, do-what-you-want attitude. It’s our lives.”

Now let’s party like it’s 2009!