No matter where you are in the world, chances are, you know that Jessica Simpson is no stranger to the spotlight. Her hit pop and country songs, movies, television and eponymous collection of shoes, clothes, bags etc. have helped to keep her in America’s eye, but we all know Jessica for more than just her career achievements. Jessica has been followed, studied and scrutinized since she released her first hit single at the age of 19. Now, Jessica turns the tables on our culture and cultures all over the world to find The Price of Beauty, her new original series on VH1.

The new VH1 docu-series, produced by RDF USA (“Wife Swap”, “Secret Millionaire”), takes Jessica all over the world to meet every day women. She may also discover some local pop culture icons on their own quests for beauty along the way. Jessica will study the local fashions, dietary fads and beauty regimes and even participate in some of the extreme practices she discovers.

“When Chris approached me with his idea for a show about true beauty, I was immediately intrigued,” Jessica stated. “I have always believed that beauty comes from within and confidence will always make a woman beautiful, but I know how much pressure some women put on themselves to look perfect. I am really looking forward to discovering how beauty is perceived in different cultures and participating in some of the crazy things people do to feel beautiful. I know we will all learn a lot on this journey and I am so excited that VH1 is coming along on what I’m sure will be a wild ride.”

Chris Coelen, CEO of RDF Media USA, said: “In this series, Jessica will tackle a serious issue with her unique and relatable blend of humor and heart. We’re thrilled to be in business with Jessica, Joe and VH1 on what we know will be an exciting and eye-opening show.”

“Perhaps more than any other pop culture figure on the radar today, Jessica Simpson has been the target of our obsession with beauty on both sides of the equation. She is a woman who can set trends and create firestorms with a single photo,” said Jeff Olde, EVP, VH1 Original Programming & Production. “We could not be more thrilled that Jessica now gets to take control of that conversation and take a look at the idea of beauty through her own unique, unfiltered lens. And we at VH1 are excited to be in the passenger seat next to her as she begins this fantastic journey.”

The Price of Beauty is set to begin shooting in mid July. Executive Producers include Jessica and Joe Simpson as well as Chris Coelen, Claire O’Donohoe and Greg Goldman for RDF USA (Wife Swap, Secret Millionaire). The show will be produced by Jeff Olde, Jill Holmes, Alex Demyanenko and Sean Boyle for VH1 to air in 2010.

Epic/Columbia Nashville’s Jessica Simpson is on the road again and her next stop is the Grand Ole Opry, where she’ll be making her televised debut on the historic stage this Saturday, Sept. 6. Opry Live airs on GAC at 8pm CST. Joining country music legend Loretta Lynn, Patty Loveless and newcomer Crystal Shawanda for a very special Ladies Night themed evening, Simpson will perform her current hit single, “Come On Over,” and “Remember That,” from her soon-to-be-released album, Do You Know.

“I’m incredibly honored to be singing here … on this stage which has such a rich and amazing history,” comments Simpson. “I get chill bumps just thinking about it.”

After the Opry, the Texas native is headed straight to New York City to celebrate yet another debut: the release of her highly anticipated country album, Do You Know, on September 9. To kick off release week, Simpson is performing on Good Morning America’s Fall Concert Series (9/9) and will also be appearing on The CBS Early Show (9/16), Rachael Ray (9/17), The View (9/11) and Late Show with David Letterman (9/11). Check local listings for air times. Also, be sure to look for the special deluxe edition of the album that includes never-before-seen bonus footage.

Simpson will then be back on the road playing select fairs and festivals through the end of the summer, with the next tour date at the Los Angeles County Fair on 9/20.

Columbia Nashville’s Jessica Simpson will release her highly anticipated debut country album, Do You Know?, September 9, 2008. Produced by Brett James and John Shanks, Simpson co-wrote all but three of the tracks featured on the disc, including her current Top 25 hit single, “Come On Over.”

Simpson is certainly ready to come on over to country music. Recorded in Nashville, TN, this album gives listeners an inside look into the real Jessica Simpson. “Every single song is a piece of my heart … who I am,” comments Simpson. “I’m not what everybody thinks that I am. Believe it or not, I’m a simple country girl. I might buy expensive shoes,” she laughs, “But, I’m definitely a simple country girl and this album will hopefully give people a sense of who Jessica is again.”

Helping share Simpson’s story is none other than country legend Dolly Parton who lends her powerful vocals to the title track, “Do You Know.” Parton wrote this record just for Simpson. “It’s such a great song,” comments Simpson. “I’m so blessed to be able to sing with her on it … she is so much a part of me finding myself as an artist.”

Simpson will be giving country fans a preview of her new music as she hits the road this summer, playing select fairs and festivals.