Alicia Keys’ upcoming album, “The Element of Freedom,” exclusively to the artist’s fans on Facebook (www.facebook.com/aliciakeys). RCA Music has partnered with Involver, the leading social media technology firm, to allow Keys’ 1.2 million Facebook fans to stream the tracks from her new album directly from her Facebook Page. Visitors can listen to tracks for free and place pre-orders in advance of the December 15th release of “The Element of Freedom.”
“Alicia’s incredible reach and passionate fan base inspired us to take an innovative approach and become the first music label to launch her album exclusively on the world’s largest social media platform,” said Tom Corson, EVP/General Manager, RCA Music Group. “After learning about Involver’s powerful social media marketing capabilities and successes with brands such as US Weekly and Puma we knew we’d found the right partner to make this creative online launch a reality.”
The Facebook debut of “The Element of Freedom” marks the fifth album release from the soulful 12-time Grammy Award winner. The album was executive produced by Alicia Keys, Jeff Robinson, Peter Edge and Kerry “Krucial” Brothers and includes the singles “Doesn’t Mean Anything,” “Try Sleeping With A Broken Heart,” “Empire State of Mind (Part II) Broken Down,” as well as a beat-driven duet with Beyoncé called “Put It In A Love Song.”
Keys’ exclusive release on her Facebook Page is an industry first and enabled by Involver’s uniquely powerful social media application platform already used by over 20,000 companies. Founded by noted 27-year-old entrepreneurs Rahim Fazal and Noah Horton in 2007, Involver’s platform builds, publishes, monitors and measures applications used by brands looking to create comprehensive social media user experiences, complete with the type of rich content that drives usage and visits. Continually working to increase its active audience engagement with over 50 million consumers on Facebook, Involver has delivered significant Facebook Fan Page traffic alongside sponsorship and ecommerce revenue streams.